Frequently asked questions
Answers before the demo.
If something's not covered here, bring it to the demo call and we'll answer it live.
The product
Is this just an AI article generator?+
No. AI drafts quickly. That's what makes our pricing and turnaround possible. But nothing reaches your website without a human reviewer checking it for accuracy, brand tone, and your state bar's advertising rules. Generic AI content gets penalized and embarrasses your brand. We don't publish that.
How is this different from the SEO agency I tried before?+
Three differences. We only work with med spas and law firms, so our content templates, keyword models, and quality standards are built for your niche, not adapted from a generic playbook. We publish to your site ourselves, not just hand you a document. And our monthly output is specific and visible in your dashboard, not buried in a vague retainer report.
What about AI search like ChatGPT?+
The content we build, practice area pages, location pages, plain-language answers to the questions clients are asking, is exactly what surfaces in Google's AI answers, ChatGPT, and Perplexity. It's also what AI uses to decide which firm to recommend when someone asks. Ranking in regular search and showing up in AI results aren't separate strategies. We build for both at once.
Who writes the content?+
The first draft is produced by our internal content system, built specifically for med spa and law firm SEO. Every draft is then reviewed and edited by a human on our team before it goes anywhere near your site. Nothing goes live without that review step.
What if I don't approve a draft?+
We rewrite it or replace it. You have final approval on everything published to your site. If a draft misses the mark on tone, legal language, or a specific practice area, we revise until it's right.
What do you not do?+
We don't manage paid ads, run social media, or handle reviews and email as part of the core plan. We focus on SEO and local search discovery first, then add those in as your results come in. Website redesign is different: it's available to founding clients, built personally by our team before your SEO work begins.
Setup and onboarding
How long does setup take?+
From sign-up to first published page in under two weeks. Onboarding takes about 30 minutes. We need your practice areas, target cities, a few competitors, WordPress access, and a Google Search Console connection, which is what starts your 90-day guarantee. The crawl, planning, and writing happen on our side.
Do I have to use WordPress?+
Yes, for now. Our publishing workflow is built for WordPress. If you're on Wix, Squarespace, or a custom builder, we can't onboard you in the current pilot. We're evaluating support for additional platforms once the WordPress model is proven at scale.
Do I need a Google account?+
Yes, and it's free. You don't need a Gmail address: your normal email works, even Outlook. To set one up, go to accounts.google.com, click Create account, and choose "Use your current email address instead". Enter your email, type in the code Google emails you, and pick a password. Done. From then on, whenever you see "Sign in with Google", use that same email and password. About 2 minutes.
What do you need from me?+
WordPress admin access and access to Google's free Search Console tool. Also a 30-minute kickoff call in week one to align on your practice areas, cities, tone, and any content rules. After that, we ask for 30 minutes a week during the pilot so you can tell us what's working. That's it. Don't know how to grant any of these? We do it together on the kickoff call with step-by-step screenshares.
What exactly do I get each month?+
Four new or rewritten pages published to your WordPress site every month. A monthly status summary in your dashboard. A 30-minute status call if you want one. And email access to your account lead for questions that come up in between.
Results and reporting
How long until I see results?+
New pages get picked up by Google within a few days of publishing. Impressions typically start growing within 30 to 60 days. More case inquiries typically follow as coverage grows. We'll never promise page-one rankings in 30 days. No honest SEO provider can. What we can promise: pages go live on schedule, progress is visible in your dashboard, and you're not doing any of the work.
How do I know it's working?+
Your dashboard pulls data straight from Google. It shows how often your pages show up in search, how many people clicked, and which positions you're ranking in, broken down per page and per search.
What if I already rank well?+
Then we focus on the gaps: the practice area and city combinations you don't have pages for yet, the specific questions clients search that you're missing. That's local content you're currently leaving on the table.
Pricing and commitment
How much does it cost?+
Founding pilot rate starts at $997/month for 90 days. If you continue past the pilot, your founding rate locks for an additional 12 months. Standard pricing of $3,497/month begins in month 16. That's 15 months of founding pricing total. No setup fee.
Can I cancel?+
Yes. Email us with 14 days' notice, no form, no retention call. Billing continues through the notice period, then stops. Everything we've published stays live on your site.
What if I'm not showing up more in Google after 90 days?+
If you're not showing up more often in Google search 90 days after your first page goes live, we'll keep working at no charge until you are. Or we'll refund your last month. Your call. One evaluation point, one clear metric, no fine print.
Still have questions?
Book a 30-minute demo and we'll answer anything specific to your site.