We stand behind every page we publish.
If your Google Search Console impressions haven't grown by day 90 from your first published page, you choose what happens next.
If a customer's Google Search Console impressions haven't grown by day 90 from their first published page, we'll keep working at no charge until they do. Or we'll refund their last month. Their call.
Why impressions, not rankings or leads
Rankings and leads involve too many variables outside our control: Google's algorithm, competitor moves, the client's conversion rate, their pricing, their reviews. We don't guarantee what we can't control.
Impressions are the first clean signal that a newly published page is being indexed and surfaced to real searchers. They're measurable, trackable in Search Console, and they move within 30 to 60 days of publishing. That's why they're the guarantee metric.
One evaluation date: day 90
The guarantee has one trigger point: day 90 from the date your first page is published. It can't be invoked on day 30, day 60, or any point before day 90. This isn't a restriction. It's what makes the guarantee honest. SEO takes time to register. Evaluating before day 90 would mean measuring work before it's had a fair chance to land.
How the baseline is set
The baseline is the impression count recorded in Google Search Console at the moment you connect your property during onboarding. This is the fixed reference point the day 90 evaluation is measured against.
Search Console must be connected during onboarding, before any pages are published.
If Search Console isn't connected within 14 days of onboarding completion, the guarantee doesn't apply. We have no baseline to measure from.
What gets recorded at baseline: total impressions in the last 28 days, the exact date the baseline was recorded, and the verified domain property in Search Console. This value is stored in your account and never overwritten.
When the guarantee is invoked
At or after day 90, you contact us stating impressions haven't grown. We review Search Console data together on a call, comparing current impressions against the stored baseline. If no growth is confirmed, you choose one of two paths.
We keep working on your account at no additional charge, revise the content strategy, improve page targeting, and run a technical audit at our cost. Billing resumes once the growth threshold is met.
We refund your most recent monthly payment. All published pages stay on your site. The content is yours. Refunds are processed within 5 to 7 business days.
What qualifies for the guarantee
- Google Search Console is connected and verified for your domain
- Baseline impressions were recorded at onboarding before any pages were published
- Your WordPress site was live before onboarding with existing content
- At least four pages were published by the 90-day mark
- Published pages remain live and weren't deleted or set to draft
- You provided accurate business information during onboarding
- Your account is in good standing with no unpaid invoices
- No major site changes disrupted indexing during the 90 days
What disqualifies the guarantee
- Search Console wasn't connected within 14 days of onboarding
- The domain was registered within 90 days of signup with no prior history
- The site had a noindex directive or blocked crawlers at any point
- Fewer than four pages were published due to missing client access or delayed approvals
- Published pages were deleted or redirected by the client before the evaluation
- The account was past due at the time the guarantee was invoked
- Major site changes by the client materially disrupted crawlability
What the guarantee doesn't cover
- Specific ranking positions on any keyword
- A specific number of clicks, form submissions, or phone calls
- Revenue or lead volume targets
- Results before day 90
- Impression growth for keywords not covered by pages we've published